Ryan Serpan: Digital & AI Transformation Leader
Driving AI-Powered Customer Experience, Growth & Innovation as a trusted advisor to CDOs, CMOs & CIOs with proven P&L ownership and practice growth delivering $35M+ revenue impact (10x growth inside of 2 years).

Seeking an opportunity to support as a high-powered executive leader unleashing the power of transformation in collaboration with likeminded stakeholders. Applying AI where it counts with a foundational backbone of "get it done" experience.
Professional Overview
1
Transformational Leadership
Proven track record of driving growth, digital innovation, and enterprise transformation for Fortune 100 brands and high-growth ventures. Combines strategic vision with hands-on execution to deliver measurable impact—whether scaling consulting practices or launching new businesses from concept to exit. Deep experience in product innovation and go-to-market.
2
Current Impact at Blend360
Leading AI-driven customer experience transformation consulting practice, growing the practice from early stage to $35M in under two years through differentiated offerings, GTM strategy, and deep C-suite engagement. Recognized for building trust-based client relationships, shaping enterprise roadmaps, and creating value at the intersection of technology, data, and customer experience.
3
Unique Career Foundation
Spans consulting and client-side leadership, including running a venture studio that launched and scaled consumer brands—delivering successful exits and enduring market presence. A servant leader who builds empowered teams and cultures of execution to help organizations achieve transformative outcomes.
Areas of Expertise
  • Executive Leadership & Organizational Scaling
  • P&L Ownership & Practice Growth
  • Applied AI for Product Roadmaps and Innovation
  • AI/GenAI Enablement & Agentic Framework Design
  • Enterprise Digital Transformation Consulting at Scale
  • Go-to-Market & Solution-Based Growth Acceleration
  • Change Managed Across Complex Organizational Silos
  • CX Modernization & Hyper-Personalization at Scale
  • Strategic Partnerships & Analyst Relations
  • Venture Leadership & Business Model Innovation
  • Servant Leadership & High-Performing Team Development
  • Strategic Advisory for CDOs, CMOs, CIOs, and Boards
  • Transformation Consulting
Core Competencies & Technologies
AI & Generative AI
Expertise in AI/GenAI enablement, AI Innovation in product strategy, agentic CX frameworks, and developing next best action systems to drive automated and intelligent customer experiences.
Marketing & Sales Technology
Proficient with leading Martech & Adtech platforms, including Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Eloqua, and Pega CDH.
Customer Data & Personalization
Designing and implementing journey orchestration, Customer Data Platforms (CDPs), and personalization at scale for hyper-targeted engagement.
Digital Strategy, Product, & Operations
Specialized in cloud marketing integration, advanced analytics & measurement, AI innovation in product design, and digital operating model design for enterprise transformation.
Industry Expertise
Telecom
Verizon, T-Mobile, Dish, At&t, DirecTV, Shaw Communications
Retail
Lowe's, Under Armour, Eddie Bauer, Omaha Steaks, Carters
Financial Services
Visa, Mastercard, Franklin Templeton, Citi, American Express
Healthcare
CVS Health, Proctor & Gamble, Aetna, Centura Health
Consumer Brands
Johnson & Johnson, Kimberly Clark, Bose, Michael Kors
Travel & Hospitality
Universal Parks and Resorts, Disney Resorts, Hyatt, Marriot
Blend360 – Global Practice Head
AI Innovation & CX Transformation | October 2021 – Present
Scaled a CX transformation practice from early-stage to $35M in under two years, positioning Blend360 as a market leader in AI-driven customer experience and agentic workflows.
Defined core service offerings, GTM strategy, and analyst engagement (Forrester, Gartner, AIM, Everest) to accelerate growth and strengthen market positioning.
Own P&L and growth strategy, achieving aggressive sales and influence targets through solution-based selling, new logo acquisition, and deep C-suite advisory relationships (CMOs, CDOs, CDAOs).
Developed proprietary methodologies for advanced AI measurement and hyper-personalization at scale, aligning enterprise clients' digital transformation roadmaps with measurable outcomes.
Served as executive thought leader, representing Blend360 at industry forums and conferences (Forrester CX, PegaWorld, Adobe Summit) on topics including GenAI enablement, CX modernization, and digital personalization of the future.
Built and led a 90+ person global team, fostering a culture of empowerment and operational excellence; achieved 99% engagement satisfaction ratings from Good Places to Work.
Case Study - Large Telco AI Transformation
Healthy Lifestyle Brands – SVP, New Brands
Products, and Go-to-Market | May 2018 – November 2021
Led full venture lifecycle for multiple consumer brands—from market research, business modeling, and funding acquisition to product design, brand development, and multi-channel go-to-market execution.
VitaminAdvisor.com
Scaled from $2M to $15M in revenue and successfully acquired by The Vitamin Shoppe (5x multiple).
Jukebox Cannabis
Now a top-selling product line in the Arizona market for Copperstate Farms.
Directed digital brand strategy for celebrity and licensed brands, overseeing SEO, SEM, content marketing, data monetization, and retail media initiatives to drive audience growth and revenue performance.
Designed and executed integrated marketing ecosystems blending DTC e-commerce, paid media, and retail channel strategies—creating scalable demand generation engines.
Built financial models and pitched to boards and investors, securing funding and aligning stakeholders around growth roadmaps and commercialization plans.
Thrived in high-pressure, ambiguous startup environments, demonstrating agility in balancing strategic leadership with operational execution to deliver sustained business growth.
Publicis SapientRazorfish – Senior Strategic Consultant
Digital Transformation | May 2017 – August 2018
C-Suite Advisory
Advised Fortune 500 C-suite and SVP leaders on digital transformation strategies spanning martech enablement, personalization, lifecycle marketing, and analytics-driven optimization across sectors including Telecom, TMT, and Financial Services.
Strategic Roadmaps
Designed and implemented strategic roadmaps for enterprise marketing and digital ecosystems, aligning customer experience goals with measurable business outcomes.
Revenue Growth
Played a key role in GTM and revenue growth, supporting new logo pursuits and solution-based sales through executive presentations, strategic proposals, and industry thought leadership.
Led multi-disciplinary teams of directors and managers, delivering complex transformation programs integrating Adobe, Salesforce, Oracle, and Google Marketing Cloud technologies.
Represented the firm as a thought leader and subject matter expert, contributing at industry events and connecting with analysts to drive visibility and credibility.
WellBiz Brands – Digital Transformation Executive
Consulting Engagement | October 2016 – May 2017
Led an enterprise-wide marketing transformation, centralizing digital marketing operations previously fragmented across 400+ franchise owners, reducing market inefficiencies and enabling profitable growth.
Redesigned the customer digital experience, including front-end and account CX, lifecycle strategy, loyalty programs, segmentation, and personalization—supported by a full martech stack modernization (CMS, email, analytics, programmatic media).
Implemented advanced analytics and reporting, delivering transparency to franchise operators and executive-level insights for the CEO, CMO, COO, and CIO.
Transformation Results (8 Months)
35%
Lead Volume Increase
Across the franchise network
$20
Cost-Per-Lead
Reduced from $30+
400+
Franchise Operators
Aligned through transformation
Served as the executive liaison and change leader, overcoming skepticism from hundreds of operators through transparent communication, measurable wins, and collaborative execution.
Enabled organizational alignment that supported a successful private equity exit, showcasing the program's strategic impact on valuation and growth trajectory.
Merkle – Senior Director, Digital Strategy & Transformation
September 2013 – October 2016
Directed enterprise marketing transformation initiatives for global clients in Telecom, Media, Travel, and Financial Services—focused on customer personalization, marketing automation, and advanced analytics integration.
Owned client engagement and P&L for high-value accounts, achieving strong revenue growth through expansion and retention strategies.
Built and scaled teams of consultants and strategists to deliver digital enablement programs, including large-scale martech stack implementations (Adobe, Oracle Eloqua, Salesforce Marketing Cloud).
Partnered with C-suite stakeholders to define data-driven marketing strategies, media optimization plans, and personalization programs that drove measurable ROI.
Influenced GTM and solution development, contributing to analyst engagements and representing Merkle in industry forums and executive briefings.
Previous Experience
1
Founder & CEO – Aevium Digital
Launched and grew a digital web design and product development agency, scaling to 12 employees before a successful acquisition by a leading branding firm. Delivered solutions spanning web design, content strategy, and early e-commerce innovation.
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Early Career Leadership
Other leadership roles in digital strategy and marketing focused on digital experience design, media optimization, and early marketing technology adoption.
Education, Credentials & Speaking Engagements
Education
Bachelor of Science in Business Administration
University of Colorado, Leeds School of Business, Boulder, CO
Certifications
  • GS1 - UPC Usage and Product Label Certification, 2020
  • Adobe Marketing Cloud Certified
  • Full Training and Platform Certification, Eloqua/Oracle Cloud
  • Google Ad Words, Analytics, Optimize, and Double Click (Google Marketing Cloud)
  • Pega CDH Business Analyst (2025)
  • Salesforce Community Fellow
  • Oracle Eloqua Certified
  • Google Analytics & Ads Certified
Speaking Engagements
Pega World – Verizon's Project Turing Omni-Channel Hyper-Personalization Value Office
Pega World – Roundtable discussion leader on agentic frameworks, applied machine learning, and digital personalization of the future
Forrester CX 2024 – Top challenges of CX in the modern era of Data and AI
Automated marketing strategies for personalization and 1st party data, Adobe Summit, Las Vegas
Global 1st party database deployment, automated marketing tactics and optimization tactics for B2B, Serius Decisions, Nashville, TN
Client case studies in marketing automation for travel and tourism industry, SalesForce Connections, New York, NY
Human memory and how it influences marketing and marketing automation, Disney Internal Global Marketing Conference, Anaheim, CA
Key Client Engagements & Impact
Throughout my career, I've had the privilege to lead and contribute to significant digital and AI transformation initiatives for major global clients, driving measurable business results across diverse industries.
These engagements highlight my ability to translate complex digital strategies into tangible outcomes, leveraging cutting-edge technology to drive significant revenue growth and enhanced customer experiences.